Aurora Overview
Expert Score: 4.2/5
Founded in: 2013
Aurora, established in 2013, has been an active participant in the solar industry, providing services in 1 state. We dug into what Aurora offers, how customers actually feel about working with them, and where they stand in the industry to give you the straight story for your solar decision.
Aurora’s Offerings at a Glance:
- Customer experience: Reviews average out to 4.2, painting a picture that includes both satisfied customers and those with concerns.
- Service range: Along with solar-related work, covering most of what homeowners need, Aurora handles Solar Design Software: Aurora Solar’s software allows you to create accurate 3D models, optimize system performance, generate proposals, and streamline project management. Aurora AI: This feature helps you move fast and scale your sales and design operations with powerful artificial intelligence. Sales Mode: They’ve reimagined Sales Mode to deliver a faster, easier, and more customizable sales experience that helps your teams adapt to ever-changing market conditions and close deals with confidence. In-app Plan Sets, Storage and Stamps: Aurora’s Plan Set Service provides high-quality plan sets with industry-leading, first-time AHJ acceptance rates. Introducing Storage for Self-Consumption: Show homeowners how using the energy stored in their batteries can limit their grid use and deliver serious ROI. Solar Power Production Guarantee: This guarantee ensures that the solar system designed using their software will produce a certain amount of energy over a certain amount of time.
- Web traffic and visibility: Their site attracts roughly 415303 monthly visits, showing a negative growth trend and indicating where things are headed.
- Coverage area: Operating in CA. Aurora is actively expanding solar system installations across various markets.
- Certifications and licenses: They maintain the standard certifications you’d expect – NABCEP. The BBB has them rated at NOT BBB ACCREDITED, which factors into how they stack up professionally.
Deciding whether Aurora fits your needs depends on weighing their track record against some of the mixed feedback available. Getting the full picture requires digging into the details. Our breakdown comes from 10 sources to help you decide if Aurora is the right fit for your solar project.
Independent Sources
Aurora Reviews
| 🔗 Source | Votes | Average Score |
|---|---|---|
| energysage.com | No reviews | No reviews |
| solarreviews.com | No reviews | No reviews |
| yelp.com | No reviews | No reviews |
| bbb.org | No reviews | No reviews |
| consumeraffairs.com | No reviews | No reviews |
| indeed.com | 9 | 3.9 |
| trustpilot.com | No reviews | No reviews |
| angi.com | No reviews | No reviews |
| birdeye.com | No reviews | No reviews |
| Google reviews | 141 | 4.2 |
| Expert Score | 4.2 |
Learn more: What Made Us Choose Sources for Expert Score?
Based on Company Info
Aurora Reviews
| Company Website | aurorasolar.com |
| Year Founded | 2013 |
| Areas Served | CA |
| Services Offered | Solar Design Software: Aurora Solar’s software allows you to create accurate 3D models, optimize system performance, generate proposals, and streamline project management. Aurora AI: This feature helps you move fast and scale your sales and design operations with powerful artificial intelligence. Sales Mode: They’ve reimagined Sales Mode to deliver a faster, easier, and more customizable sales experience that helps your teams adapt to ever-changing market conditions and close deals with confidence. In-app Plan Sets, Storage and Stamps: Aurora’s Plan Set Service provides high-quality plan sets with industry-leading, first-time AHJ acceptance rates. Introducing Storage for Self-Consumption: Show homeowners how using the energy stored in their batteries can limit their grid use and deliver serious ROI. Solar Power Production Guarantee: This guarantee ensures that the solar system designed using their software will produce a certain amount of energy over a certain amount of time. |
| Roofing service | – |
| Panel Options | Monocrystalline Solar Panels: Also known as single-crystal panels, these are made from a single pure silicon crystal that is cut into several wafers. Polycrystalline Solar Panels: These come from different silicon crystals instead of one. The silicon fragments are melted and poured into a square mold. Passivated Emitter and Rear Cell (PERC) Panels: PERC solar panels are an improvement of the traditional monocrystalline cell. This relatively new technology adds a passivation layer in the rear surface of the cell that enhances efficiency. |
| Battery Installations | Selecting a Battery: You can select the desired battery model from the dropdown and enter the quantity. Aurora will then calculate the capacity (kWh), output (kW), and cost of the battery or batteries. Selecting an Inverter: Depending on the battery model you’ve selected, you may need to add an inverter. AC Batteries include an integrated inverter, while DC Batteries require you to select a battery inverter. Operating Modes: Aurora Solar’s software allows you to toggle between different operating modes depending on what is most important to the homeowner. These modes include Backup and Self-Consumption. Aurora’s Battery Storage Tool: This tool allows solar installers to analyze load offset, calculate the projected price of a project, forecast smart battery sizing recommendations based on customer priorities, and present it to the customer in a compelling, easy-to-understand way. |
| Certifications | NABCEP |
| Solar system leases service | yes |
| Expands dealership network | yes |
| BBB Rating | NOT BBB ACCREDITED |
| Warranty | 10-to-30 years |
Aurora Website Visits Two-Year Trend: negative
Learn more: Website Visits Trend.
| Avg Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Search Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 512331 | 8.90 | 641 | 34% | 60% | 30% | 0.21% | 4.0% | 0.06% | 1.4% |
Aurora Social Media
What do Customers Say about the Aurora?
indeed.com
Positive Aspects:
- Employees appreciate the best-in-class technology and talented team.
- People say that the management is outstanding and constantly supportive.
- The culture, pay and perks, and work-life balance are all very good.
Bad Things:
- As the firm moves from a PV design software to a “all-in-one” program that works with all of its parts, some workers talk about “growing pains.”
Google Reviews
Good Things:
- Uses the most up-to-date pictures, Lidar data, and AI to make sure customers have a smooth experience.
- Gives consumers the ability to create precise and personalized solar designs.
- Help is accessible right away for any problems.
Summarizing:
Do we recommend Aurora services?
Market Leader
With an overall third-party rating of 4+ and positive feedback across more than 10 reviews from different platforms, Aurora is distinguished as a Market Leader. They’ve established themselves in 1 state, which points to solid customer relationships in these markets. If you’re looking for an experienced solar provider known for both quality and reliability, Aurora stands out as a premier choice in the solar installation industry.
