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SmartRoof review

With an overall third-party rating of 4+ and positive feedback across more than 10 reviews from different platforms, SmartRoof is distinguished as a Market Leader. They've established themselves in 7 states, which points to solid customer relationships in these markets. If you're looking for an experienced solar provider known for both quality and reliability, SmartRoof stands out as a premier choice in the solar installation industry.
4.6Expert Score
Market Leader

📍 11091 Sunset Hills Rd Suite 600, Reston, VA 20190, United States, 📲 +18444399285

SmartRoof Overview

Expert Score: 4.6/5
Founded in: 2016
SmartRoof, established in 2016, has been an active participant in the solar industry, providing services across 7 states. We dug into what SmartRoof offers, how customers actually feel about working with them, and where they stand in the industry to give you the straight story for your solar decision.

SmartRoof’s Offerings at a Glance:

  • Customer experience: Reviews average out to 4.6, painting a picture that includes both satisfied customers and those with concerns.
  • Service range: Along with solar-related work, covering most of what homeowners need, SmartRoof handles Installation, Financing, Roofing
  • Web traffic and visibility: Their site attracts roughly 3920 monthly visits, showing a Negative growth trend and indicating where things are headed.
  • Coverage area: Operating in DC, DE, FL, MD, NJ, PA, VA. SmartRoof is actively expanding solar system installations across various markets.
  • Certifications and licenses: They maintain the standard certifications you’d expect – NABCEP, BBB, SEIA, OSHA, IREC. The BBB has them rated at A+, which factors into how they stack up professionally.

Deciding whether SmartRoof fits your needs depends on weighing their track record against some of the mixed feedback available. Getting the full picture requires digging into the details. Our breakdown comes from 10 sources to help you decide if SmartRoof is the right fit for your solar project.

Independent Sources

SmartRoof Reviews

🔗 SourceVotesAverage Score
energysage.comNo reviewsNo reviews
solarreviews.comNo reviewsNo reviews
yelp.com772.9
bbb.org764.7
consumeraffairs.comNo reviewsNo reviews
indeed.com1214.8
trustpilot.comNo reviewsNo reviews
angi.com204.0
birdeye.comNo reviewsNo reviews
Google reviews1,1404.7
Expert Score4.6

Learn more: What Made Us Choose Sources for Expert Score?

Based on Company Info

SmartRoof Reviews

Company Websitesmartroofinc.com
Year Founded2016
Areas ServedDC, DE, FL, MD, NJ, PA, VA
Services OfferedInstallation, Financing, Roofing
Roofing serviceyes
Panel OptionsMonocrystalline, polycrystalline, thin-film solar panels
Battery InstallationsLead-acid batteries, lithium-ion batteries
CertificationsNABCEP, BBB, SEIA, OSHA, IREC
Solar system leases service
Expands dealership network
BBB RatingA+
WarrantyWarranty solar panel systems for 25 years with an option to extend that warranty in two 5-year increments.

SmartRoof Website Visits Two-Year Trend: Negative

Learn more:  Website Visits Trend.

Avg Monthly VisitsPage Per VisitTime On SiteBounce RateDirect TrafficSearch TrafficPaid Search TrafficReferral TrafficMail TrafficSocial Traffic
39201.971.90.551.0%40.0%0.0%2.25%0.0%0.0%

SmartRoof Social Media


What Do Customers Say About the SmartRoof?

yelp.com

Positive reviews:

“I live in California, but I’m managing my deceased parents’ house in Centreville, which is difficult enough already, so you can imagine how thrilled I was when I learned that the Centreville house needed a new roof before we can sell it. A friend recommended SmartRoof as an ethical, trustworthy provider, and I cannot thank her enough for that recommendation. Eamon, our main contact, understood that I was dealing with everything from afar, and not only became the main interface with the insurance company for us (ultimately getting us literally thousands more in insurance than I thought was possible; they really know what’s claimable and what’s not), but also recommended other ethical, trustworthy businesses for the interior work we needed as well. The entire process was not fast, because we did have to wait for the insurance company more than once, but in the end the quality of work was extremely good, the roof replacement itself only took one day, and insurance paid for far more of it than I expected. I would work with SmartRoof again in a second.” – Leslie S. ⭐⭐⭐⭐⭐ December 23, 2025

“A colleague originally referred me to Smartroof company. Although I was unsure how they could help me at first – the team went above and beyond for my family. William Valencia is literally THE BEST Consultant:project manager we could ever ask for. Navigating through the insurance process is no doubt overwhelming. But William was our advocate through every step of the process! As our project moved forward and into different hands – William was still there providing assistance! We wish we had more projects just to deal with William! Thank you to the team that installed our beautiful new roof and siding! Our family appreciates you William!” – Rose .. ⭐⭐⭐⭐⭐ October 19, 2024

Negative reviews:

“We were happy with the installation and customer service of SmartRoof, however there were a couple significant miscommunications that affected our experience. Our sales salesperson told us that we would get a 30% tax credit on the cost of our solar panels when we filed our taxes. With this information we were looking forward to a big return. However after talking to our accountant we realized that the tax credit is dependent on income and taxes paid which means even if we are entitled to the full 30% it will take us many years to collect the entire benefit. The sales staff should have done a better job of explaining this. Also, one of the technicians told us our solar panels will generate 10% more electricity than we need. Unfortunately, for the last year of operation, our energy usage has always been more than the energy provided by the panels which is a disappointment. That said, SmartRoof has exceptional customer service. When there was a problem with the panels not communicating, they were fast to react and repair the issue. Overall installation and service were good. Providing additional training to their sales people would go a long way to ensuring that customers have more realistic expectations and not become confused later on.” – Francis E. ⭐☆☆☆☆ July 22, 2025

bbb.org

Positive reviews:

“REMOVEDinspected my roof after a storm. While the roof was intact and there was no business for Smart Roof, REMOVEDnoticed a missing roof tile where I had a small water leak in one of my bedrooms. REMOVEDtook the time and effort to repair the roof at no cost (a small fix). Who goes out of there way these days when there is nothing in it for them. It shows the true character of REMOVEDand a positive reflection on Smart Roof.” – Richard T ⭐⭐⭐⭐⭐ March 23, 2026

“From start to finish Smart Roof made the installation of my new roof and Solar System smooth and without any problems. Issues did arise as they do with any construction project and Smart Roof without any delay or problems dealt with it in a way that was stress free for me and my wife. A special thx to REMOVEDwho managed the entire project and really went out of his way to address all our needs and concerns. I never make recommendations nor do I write reviews. However in this instance I want to fully recommend Smart Roof to anybody looking to get a new roof installed. And I absolutely endorse working with REMOVED. If anyone decides to hire Smart Roof, ask for REMOVED.” – Henry J ⭐⭐⭐⭐⭐ March 3, 2026

Negative reviews:

“Having been a SmartRoof sales representative, I know their inner workings and they should make any homeowner pause.I sold a number of significant roofing jobs and when I left the business, SmartRoof sought to collect over $2000 in commission advances for jobs already installed. This demand was in direct opposition to the communications and emails from the Director of Sales and VP of Sales who promised I would be paid in full. I challenged it before it was withdrawn. The situation highlighted a worrying imbalance, particularly with the REMOVEDand financial leadership, which prompts significant questions about the company’s ethical standards and internal coherence.Homeowners should think hard before joining up with SmartRoof. If the corporation treats its own salespeople like this on earned commissions, it begs valid questions about how they could treat a client over disputes or final payments. There are plenty of other good roofers in town. I would highly suggest looking into other options.SmartRoof would probably reply to reviews like these with canned responses defending its rules. For the reviewers who wonder whether “No Solicitation” means anything to REMOVEDI I can confirm that they advocate solicitation nonetheless. Potential consumers should look for organizations with more consistent and transparent REMOVED. They get past that by claiming, “This firm wouldn’t be successful as we are if we weren’t knocking the doors of those who say “No Soliciting.” – Chris R. ⭐☆☆☆☆ May 25, 2026

“Smartroof in Virginia may be one of the worst companies I’ve ever worked with. They pushed to get hired for the job, but once I’d signed their agreement, communication was nearly impossible. It took them almost a year to put on my new roof. When I asked for a warranty, they only referred me to the website for the shingles. When i asked again for a warranty, they said that they would send one as soon as I paid the last invoice. They didn’t send one. Now, just over a year after they completed the work, the trim has blown loose, and they told me they take no responsibility. Apparently, there is no warranty on their labor. Smartroof doesn’t seem to care about quality or customer service. My recommendation: don’t be taken in by Smartroof’s lies!” – Barbara W ⭐☆☆☆☆ July 21, 2023

indeed.com

Positive reviews:

“Great leadership, this company is ran with an outward mindset in the forefront of everything they do! I work on the solar side so there is a start up feel with new changes and tools being introduced often, but at this stage there is a ton of opportunity for internal growth within the company.” – Sales Director ⭐⭐⭐⭐⭐ January 24, 2024

“I have been with the company for a year now, and my experience with SmartRoof is on the positive side. Great people to work with. I was accorded with the right support system that has helped with my development, under great a management with an outward mindset. The work-life balance is good as well as compensation.” – Field Supervisor ⭐⭐⭐⭐⭐ January 23, 2024

Negative reviews:

“What is the best part of working at the company? Independent work environment, Opportunity to build self-discipline and communication skills, Some supportive coworkers What is the most stressful part about working at the company? Commission-only structure with income uncertainty, Must generate your own leads and cover expenses, Frequent changes to expectations/compensation (in my experience), Limited structured training or field support, Can take significant time to earn consistent income(for me 6 months) What is the work environment and culture like at the company? The environment felt very independent and performance-driven. Success seemed to depend largely on individual circumstances and personal resources. There was frequent emphasis on working harder and staying consistent, but I personally felt there was limited structured training or field mentorship to support newer employees. Turnover appeared high during my time there. What is a typical day like for you at the company? In my experience, a typical day involved full-time hours generating my own leads through door-to-door work, traveling to different areas, and managing most aspects of the role independently. I was responsible for sourcing opportunities, covering my own equipment, and staying consistent in the field without much day-to-day guidance.” – Sales Representative ⭐⭐☆☆☆ February 16, 2026

“Do not fall for all the positive reviews. This job is very misleading and unrealistic. You will work for months and not get paid. They will try to convince you how much money you will earn, how you will be financially free. It’s all a hoax it’s not real. You will realistically work 7+ months and not get paid. You will drive all over the place, chasing leads, trying to build a pipeline and it will all fail. If you have an interview here make sure you ask them how long does it take it get paid? How much does the equipment cost because you will easy spend 1k without even getting on a roof and ask why is the turnover rate so high. I recommend you don’t even waste your time here, apply for another job.” – Storm Rep ⭐☆☆☆☆ June 19, 2025

angi.com

Positive reviews:

“Outstanding communication from beginning to closeout. From initial contact with John Miller through final closeout with Ebenezer Adufro. Coordination with insurance and clear detailed design. Roofing crew were quick, efficient and safe resulting in a good looking roof. Immediately after installation and clean up, I looked hard for any screws or debris but couldn’t find a thing. Job well done by a good team.” – Dan H. ⭐⭐⭐⭐⭐ March 2023

“We had an excellent experience working with Smart Roof. Nathan and the team were professional, knowledgeable and efficient. I commend the company for their efficient business process and communication from start to finish. The GAF HDZ shingles in Weathered Wood look amazing. Our installation was completed in one day including cleanup. Well done Nathan, Jeremy, Kevin, Donald and the install team!” – Kim S. ⭐⭐⭐⭐⭐ February 2023

Negative reviews:

“STAY AWAY!!!! Worst company I have ever worked with. 0 communication. No call no show two days, after I took off of work to be there for the job. In total 5 trip out to finish the job sometimes with months in between. The entire job took forever and was drug out for over 8 months and 3 different project managers later. They showed up without the right material (8 new skylights one time) and had to leave twice nd reschedule. Leaving material in my driveway and roof for like 45 days. Installed the wrong soffit and had to hear it from my wife on the phone crying while I was at work. To top it off I had them replace the soffit and facia from almond to white but they were so incompetent they forgot to change the drip edge to white. So im left with white facia and soffit and almond drip edge. When I called to complain the said they will be out to just SPRAY PAINT IT!! My new roof, what kind of professionalism is that! Within the first 2 weeks of the new roof I had a major leak in my basement after the first real heavy rain and when they came out to look they blamed it on my foundation haha EVERY STEP OF THE WAY WAS A BATTLE 0/10 0 stars” – David H. ⭐☆☆☆☆ August 2022

“Run away now!! They over charge, not responsive, definitely not dependable and cause damage! I initiated a contract to replace my entire roof and gutters and add solar panels, back in Jul’21. It’s Jan’22 and they’re still not complete. I can go on and on, literally not a single timeline has been met. Of course, they’re very responsive pre-contract and deposit. Why they overcharge: They are an umbrella company that subcontracts their roofing business to other smaller companies for everything (roofing, solar and gutters). I’ve literally worked with three different teams throughout the process and two project managers (btw, shout out to Donte, probably the only redeeming quality of Smart Roof). Not responsive, it’s taken 2-4 weeks or even months to get a response after you pay the deposit. They’re roofers had to move HVAC exhaust pipe to fit the solar panels and reassembled the PVC incorrectly and cut corners-they didn’t even apply glue to ensure it was water tight! So Smart Roof caused the exact thing they were hired to prevent damage to my ceiling-UNBELIEVABLE! I’m stuck with them, deposit already made and insurance claim already filed!” – Luke I. ⭐☆☆☆☆ January 2022

Google Reviews

Positive reviews:

“I live in California, but I’m managing my deceased parents’ house in Centreville, which is difficult enough already, so you can imagine how thrilled I was when I learned that the Centreville house needed a new roof before we can sell it. A friend recommended SmartRoof as an ethical, trustworthy provider, and I cannot thank her enough for that recommendation. Eamon, our main contact, understood that I was dealing with everything from afar, and not only became the main interface with the insurance company for us (ultimately getting us literally thousands more in insurance than I thought was possible; they really know what’s claimable and what’s not), but also recommended other ethical, trustworthy businesses for the interior work we needed as well. The entire process was not fast, because we did have to wait for the insurance company more than once, but in the end the quality of work was extremely good, the roof replacement itself only took one day, and insurance paid for far more of it than I expected. I would work with SmartRoof again in a second.” – Leslie Shannon ⭐⭐⭐⭐⭐ November 2025

“No one looks forward to replacing their roof but doing it with Smart Roof makes it a much easier process. I started the process with Chris, with a reference from a friend. He did a great job of explaining things and worked very closely with my insurance company to make sure everything was processed properly. If I had any questions I could ask him and he explained everything. He even stopped by during the work to see how everything was going. Jeremy was the second person I worked with who helped me get the best value for the replacement roof and a few extras that I wanted for upgrades. No one likes a hard sale and Jeremy made this process very easy and professional. Finally, Jonathan was the project manager who made sure that everything worked properly during the day of installation and did a final inspection with me to make sure that it was completely clean and the work was conducted professionally. I was very pleased with how he made sure I was comfortable with the final result. The team who put the roof on worked swiftly and professionally. I don’t foresee any problems. I strongly endorse them if you’re trying to get your roof replaced because it’s just time or you had hail damage like I did.” – Paul M. Paolozzi ⭐⭐⭐⭐⭐ 2023

Negative reviews:

“We were overall happy with the initial roof installation in October 2020. However, we noticed some leaks in the summer of 2021. We first filed a warranty claim in July of 2021 and there was no follow up. I called a few more times and was finally put into contact with someone from SmartRoof’s warranty department In October 2021. After about a month, he asked me to text him pictures (attached) to a cell phone number, which I did. There has been no response since November 2021. We are now at about 6 months since the warranty claim was made and no action has been taken by SmartRoof. We are frustrated to have to deal with subpar customer service from the warranty department. We initially had a great experience with SmartRoof, but their lack of follow through on servicing their commitments means we paid $32k for a leaky roof that we will have to pay someone else to fix.” – Phil Gaudiano ⭐☆☆☆☆ 2022

“Just spoke with Rene Vega from Warranty Department and was not satisfied with his response to my request. We had our roof replaced in October 2020 and noticed some water damage in one of our spare bedrooms and made contact with Smartroof Warranty Department in 2023 and they sent out a representative that verbally stated the damage was not related to their work, it was previous water from “old” roof. Smartroof never provided us with this report and didn’t provide any information about how the warranty expired after 2 years on workmanship. Today, Rene informed me that was just a ” courtesy visit” and that since this expired years ago that now it would cost $500.00 for a service visit plus repair. I asked to speak to his supervisor Thomas Wells, Vice-President of Production and awaiting that response. We have another contractor that informed us that he could see daylight around a roof vent and recommended that we reach out to the roof company reference warranty claim! We would not recommend Smartroof !!! Poor customer service and terrible warranty service! Do not waste your money with Smartroof! We even paid for upgraded shingles!” – Brian Flick ⭐☆☆☆☆ October 2025


Summarizing:

Do We Recommend SmartRoof Services?

Market Leader

With an overall third-party rating of 4+ and positive feedback across more than 10 reviews from different platforms, SmartRoof is distinguished as a Market Leader. They’ve established themselves in 7 states, which points to solid customer relationships in these markets. If you’re looking for an experienced solar provider known for both quality and reliability, SmartRoof stands out as a premier choice in the solar installation industry.

Andy Worford
Andy Worford

Founder and Chief Content Officer at Resident Solar Power. Andy's been following solar policy and technology long enough to know which trends matter and which ones are just noise. He writes about photovoltaic systems, policy changes, and green tech innovations - basically, anything that helps homeowners make smarter solar decisions.

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